Sam will be leading the Marketing & Communications department while Cassandra is on maternity leave, helping to tell the Adaptavate story, build our brand, and drive commercial growth.
She has experience helping organisations of all shapes and sizes - from global brands to start-ups - tell better stories, launch new products and grow. Most recently, she was the Vice President of Global Marketing with Mastercard, and then an independent marketing consultant, partnering with businesses to develop strategy, strengthen brands and bring great ideas to market.
Sam joined Adaptavate because of the opportunity to help transform one of the world's most carbon-intensive industries. The combination of breakthrough technology, an ambitious (and fun!) team, and a mission with real-world impact made Adaptavate an easy choice.
In her free time you can find Sam walking her dogs, doing kickboxing and yoga, listening to live music, or enjoying good food and good company with family and friends.